Conceptual Design

Further Informationen

Initiate Projects

Konzeptionelle gestaltung hfg rundgang 2014 by martin kreitl 2688

Renewing identity

Services, markets and target groups have disintegrated into segments the size of grains of sand. Digitalization in communication has caused the world market to shrink to displays. All the threads of communication, from entertainment through information, shopping, selling, management and work to telecoms now merge on screens. Tool and medium can never again be separated. Never before has a design tool offered so much potential nor have so many people made use of the tool. Designed communication, be it planned or chance, is spreading like an epidemic. Greater rivalry for attention places an ever greater strain on our ability to concentrate and changes our information behavior. Reading is hard labor and there is no time for a second glance. The limits to our ability to absorb things are exceeded, just as the limits of our ability as designers to integrate ever new disciplines. We have reached the point where we can no long duck the real essence of a task. Communication today serves (beyond the functional aspects) as an identity function. The goals are no longer the reason for the design, but part of it. Despite and because of the digital revolution, in future the why, wherefore and identity of designers and clients will define the basics of visual communication, ideas, passion and a clear opinion will remain priceless, intelligence and imagination the key to applied design. The future of communication will be shaped by the ability to renew things dynamically. Only those brands, companies and institutions will survive that can change without changing.

Model for learning. Model for practical work

With Prof. Klaus Hesse as director, the field of Conceptual Design and the Institute for New Communication provide a joint platform for students of communications design and communication professionals from the worlds of business, culture and politics. The institute and the department have three objectives: First, to improve the quality of teaching by integrating real tasks; second, independent R&D on innovative communications; third, specimen applications of the new strategies of knowledge and information design.

At present, we interact with external partners by providing design labs for editorial design, corporate design and corporate communications. The institute already has strong collaborative partners (companies, associations, museums, publishing houses, municipalities) and can rely on a comprehensive teaching portfolio. Moreover, the international network includes renowned academics from universities and academies as well as long-standing partners who provide third-party funding.


  • Basics of Conceptual Design
  • Corporate Design
  • Corporate Communication
  • Poster Design
  • Editorial Design for Screen and Print
  • Animation
  • Text

German University Rankings

In the league table of creative universities, the Communications Design Dept. headed by Prof. Klaus Hesse was voted no. 1 (Focus 2006). This success derives from the countless awards won by students from the Dept. of Conceptual Design, the prizes Prof. Klaus Hesse himself has won, and the department’s reputation among other academies and in the creative world.

Student prizes

Students taught by Prof. Klaus Hesse have garnered more than 200 international and national awards. Including, on several occasions, the Red Dot Best of Best Award, iF Design Awards in Gold and Silver, ADC Student of the Year, the Red Dot Junior Prize (worth 10,000 euros) and the Output Grand Prix (worth 3,000 euros).

Doctoral candidates

Tania Ost

Long-term projects in portrait photography

Tutors: Prof. Heiner Blum, Prof. Christian Janecke, Prof. Klaus Hesse

Further information

Design B3 Biennial

 mg 1275 edit

City Lights
Frankfurt am Main

B3 Moving Image Biennial

Something is moving

Every two years the design concept behind the B3 Moving Image Biennial is to be radically changed. This is to ensure the Festival is not only about movement, but that it also moves in the public perception. The logo and typefaces however remain the same. The communication concept and corporate design were developed by Nikolas Brückmann, Klaus Hesse and Yuriy Matveev at the end of 2012. The three key images for the first Biennale in 2013 are based on the idea of generating static images, which appear to move owing to a visual effect.

The HfG team

Conception, design and supervision

Nikolas Brückmann, Klaus Hesse and Yuriy Matveev

B3 reader

Karin Rekowski

Set design

Marc Ulm


Merlin Flügel, Dominik Keggenhoff 

Social media

Loimi Brautmann, Nicolas and Oliver Kremershof

  • B3 poster3 416

    B3 Moving Image Biennial

    KickOff 2012

    design: Nico Brückmann, Yuriy Matveev, Klaus Hesse

  • B3 poster1 416
  • B3 poster2 416

B3 Moving Image Biennial

KickOff 2012

design: Nico Brückmann, Yuriy Matveev, Klaus Hesse

  • B3 reader 01

    Expanded Narration

    B3 reader, 2013

    design: Karin Rekowski

  • B3 reader 07
  • B3 reader 04
  • B3 reader 05
  • B3 reader 06

Expanded Narration

B3 reader, 2013

design: Karin Rekowski

Designed media

  • Posters
  • city lights
  • rollups
  • flyers
  • ads
  • awnings
  • banners
  • flags
  • info screens
  • stickers
  • postcards
  • website
  • reader
  • business cards
  • stage projections
  • location branding
  • screens
  • carriers
  • lanyards
  • T-shirts
  • badges
  • Festival passes
  • PK keynotes etc.
  • 0fb5

    Media designed for B3

  • 0fb4
  • B3 folder2
  •  mg 1358 edit
  • 0fb3

Media designed for B3



  • Sammlung Museum Kunst & Gewerbe Hamburg B3 poster
  • Red Dot for B3 corporate design
  • Silver Medal Art Directors Club for B3 poster
  • Silver Medal Art Directors Club for B3 corporate design
  • Silver Medal European Design Award for B3 poster
  • 100 Best Posters for B3 


  • ADC Nachwuchswettbewerb (award for up and coming talents) for B3 reader


Hessenpark flag 848px

The Hessenpark comes to life!

The Hessenpark is an open-air museum devoted to the cultural history of the State of Hessen. The museum places great importance on bringing knowledge to life, such that it can be experienced first-hand. This is why the newly devised corporate design concept concentrates on precisely what breathes life into the Museum, and that is people and animals.

In the 2012 competition for a new image for the Museum, Nicolas Ritter took the first prize worth EUR 5,000. The 2nd prize worth EUR 2,000 went to Indre Kasulaityte, while Alina Lottmann and Robin Klußmann were each awarded the 3rd prize worth EUR 1,000.

The winning entry involved the illustration of more than 50 individual figures, each of which can be used in relation to a particular theme, and in conjunction with the word mark blend to form a variable logo, one which constantly renews itself and always plays with the person looking at it. Not only do the figures feature in the logo, they also became a visual idiom for the Hessenpark as an institution and now serve to communicate with visitors in a humorous way.

Between March and June 2013 an exhibition at the Hessenpark Open-Air Museum showcased 22 concepts that had been devised in the course supervised by Prof. Klaus Hesse.

Ritter klussmann 06

Nicolas Ritter, Robin Klußmann

Ritter klussmann 05

Nicolas Ritter, Robin Klußmann

Ritter klussmann 07

Nicolas Ritter, Robin Klußmann

Ritter klussmann 04

Nicolas Ritter, Robin Klußmann

Yuan wang 02 848

Design competition, first prize

Yuan Wang

The Sprudelhof complex

Concept for and design of a new corporate design for the Sprudelhof complex

The town of Bad Nauheim has Grand Duke Ernst Ludwig von Hessen (1868-1937) to thank for its unique Art Nouveau structures. The bathing, spa and social facilities were designed and built in the early 20th century under the supervision of Wilhelm Jost. Renowned artists such as Heinrich Jobst, Julius Scharvogel, Wilhelm Kleukens and Albin Müller from the artists’ colony in Darmstadt participated in the construction of the Sprudelhof complex. The years between 1905 and 1912 saw the construction of six bathhouses with waiting rooms and a total of 264 cubicles, as well as two administration buildings and the unique fountains, of which two have been preserved.

With its richly decorated bathhouses, the sumptuously embellished waiting rooms, and the ornamental courtyards, the Sprudelhof complex is one of the most impressive testimonies to Art Nouveau in Germany.

Design competition for students of Offenbach University of Art and Design (HfG) and the Queensland College of Art at Griffith University

Yuan wang pdf 111
Yuan wang pdf 4
Yuan wang pdf 6
Yuan wang pdf 14
Yuan wang pdf 15


Diversity xi luo


Competition, first prize

Luo Xi, 2014

Wdcd felix kosok

What design can do

Event poster

Felix Kosok, 2014


Print is out

Event poster

Nicole Landwehrs for Walter Ganster, 2012

No tuelloch

No Bachelor No Master

Rebecca Tulloch

  • F1 400

    F for Fake

    Posters for a series of lectures

    Sophia Preußner

  • Fake 4
  • Fake 3
  • Fake two

F for Fake

Posters for a series of lectures

Sophia Preußner

Dfbposer gabriel02

Integration fängt bei dir an

DFB Poster competition 2009

Marco Gabriel

  • Bmarcel engelmann 1

    Berlinale Forum 2008

    Marcel Engelmann

  • Bmarcel engelmann2

Berlinale Forum 2008

Marcel Engelmann

Fb svetlana mijic

Buchmesse 2014

Poster competition, first prize

Svetlana Mijic


24 April 2015 until 1 July 2019
1 July 2019 Monday


until 3 July Raum D-301, Westflügel
She liu final print 1
25 June 2019 Tuesday

Bloody Blue

until 26 June
Bloody blue
24 June 2019 Monday

Blue Monday

10:00 AM, Raum D-301, Westflügel
 blue monday 02
4 June 2018 Monday

The Kids Want Communism!

until 30 June
Marx200 poster
7 February 2018 Wednesday

Licence to paint

10:00 AM, Raum D-301, Westflügel
Licence to paint 03
12 January 2016 Tuesday

Polis – Posters by Uwe Loesch

10:00 AM, Isenburger Schloss, linke Kapelle
Uwe loesch 848
24 April 2015 Friday

Chinese Occultism and Visual Hacking

02:00 PM, Raum D-301, Westflügel
Guests tsinghua  11uhr 70x100 pdf
Something in the eye
4 years ago

Something in the eye – Young political poster art

Students at the class of Prof. Klaus Hesse at the Hochschule für Gestaltung Offenbach from China, Korea, South Africa, Brazil and Europe have tackled pressing contemporary political and social issues at the Institut für Stadtgeschichte Frankfurt am Main.

Gu chuanxi
4 years ago

Exhibition »Keeping Face«

Together with the art department of Hochschule für Gestaltung, Klingspor-Museum presents an exhibition of current trends in Chinese packaging design.

5 years ago

TDC Award

The Poster »LUWU« designed by HfG-Student Xi Lu has been selected for a »Certificate of Typographic Excellence« of the TDC Communication Design Competition.

Auswahl newsletter 01
5 years ago

Clumpy - an exhibition on a million stories

On 5 December, 2014, the Schaufensterinstallation opens in Rüsselsheim featuring works by Nikolas Brückmann, Fabia Matveev and Yuriy Matveev (HfG students). Prof. Klaus Hesse (HfG) will talk about the work..

Felix kosok show mejpg
5 years ago

HfG students Felix Kosok and Xi Luo participated in the Graphic Design Festival Scotland . Their posters were created for Conceptional Design and were supervised by Prof. Klaus Hesse.

Ji kun work right
5 years ago

The poster against child labour by HfG student Kun Ji is amongst the ten best works in the international competition "Poster for tomorrow".

5 years ago

In September 1914, Klaus Hesse, Professor of Conceptional Design at HfG Offenbach, conducted a two-week workshop at Nanjing University of the Arts (NUA) and at GXNU School of Design - to kick off the "Outlandish" project..