Last edition of »sushi«

For 15 years, the »Magazine for Young Creativity« showcased the best theses and final papers from German, Austrian, and Swiss academies of art and design. In light of its last publication, »sushi«'s editorial staff reflected on their last 15 years as follows: what happened to the 40 designers who enthusiastically came up with, designed, and made »sushi« a reality? What are the »ADC Talents« doing today? Which paths and detours have they taken in life? »sushi« talks about what they have learned, gone through, celebrated, and, most importantly, what they have designed.           

»sushi« was initiated and supervised by chief Editor Klaus Hesse, Professor for Communications Design in Offenbach. Since 1998, the yearbook has been conceived, designed and produced by a host of different student groups from Academy of Art and Design Offenbach (HfG). The Magazine documented the Young Talent Competition of the Art Directors Club Germany. Each team devised a new »sushi« concept, something that is unique to the magazine. It is devoured mostly by the upcoming young designers themselves as well as the agency’s talent scouts. sushi is an experimental kit that knows only one enemy – the printing deadline. It also features guests from abroad, including South America, the US, Sweden, Russia, Japan, and China. It contains contributions from writers, photographers, illustrators, theologians, paparazzi, and other such experienced hands.