THE ARTS+ and B3 Biennial agree strategic partnership

THE ARTS+ Future of Culture Festival, which takes place annually as part of the Frankfurter Buchmesse, and the B3 Biennial of the Moving Image, an event conceived by the Hochschule für Gestaltung Offenbach (HfG) for artists, media professionals and scientists from around the world, have agreed to enter a strategic partnership. Both events will take place from 16 to 20 October 2019 at the Frankfurt Book Fair, and in other selected venues in Frankfurt and the Rhine-Main region.

Professor Bernd Kracke, President of the Hochschule für Gestaltung Offenbach (HfG) and artistic director of B3, and Holger Volland, Vice President of Frankfurter Buchmesse and founder of THE ARTS+, aim to further strengthen and develop both projects through this cooperation.

The Hessen State Ministry for Higher Education, Research and the Arts (HMWK), which sponsors B3, welcomes the partnership: “This allows us to forge an alliance with cultural and political relevance. It underscores Hessen’s potential as a site of creativity, whose special cultural and scientific infrastructure invites people to research, develop, produce, exhibit, invest, and found start-ups here. When the world's most creative minds meet in Frankfurt, the synergies produced benefit local artists and media professionals as well,” explains Minister of State Angela Dorn.

“The incentives for strategic cooperation are clear. By interlinking the content of the two events, we can widen our exploration of the culture and media sectors in the digital age,” explains Professor Bernd Kracke. “Technical developments such as robotics, artificial intelligence and augmented reality provide artists and media professionals with ever more tools to express themselves artistically and innovatively.”

“The partnership will create a globally unique creative event with international appeal, and enormous cultural and economic relevance,” says Holger Volland.

From 16 to 20 October 2019, B3 will make a significant contribution to the successful ARTS+ Festival at Frankfurter Buchmesse. For example, the renowned flagship exhibition, the heart of B3, will make its home at the centre of THE ARTS+ area in Hall 4.1. B3 will also contribute to the accompanying ARTS+ programme with its own themed strand.

11.03.19