Some product designs are still said to have a powerful aura surrounding them. However, their rarely aptly described characteristics may simply be aspects of product language that have not yet been learned to read. 

In order to enable more differentiated linguistic discussions with the products of the physical world that concern us, the entirety of design-theoretical language analysis tools will now be examined with regard to their practical density. The perceptible surface of products is assumed to have more densely labeled and less densely labeled areas. In an attempt to patchwork the existing analytical tools of product language onto the areas they cover on the surfaces of representative example products, patches with the names formal aesthetics or product semantics, for example, would overlap in highly regarded areas. Other areas, however, would remain uncovered. These unlabeled bridges and transitions between more concise areas of a product are often only considered in production for the construction of statics and material continuity. In reception, they can contain independent carriers of meaning. At the very least, however, they generate the syntactics and intratextuality of a product language. The aim of the research work is therefore to explore the product language function of ambiguity assumed in these gaps of vagueness. Their framework and their positioning on product surfaces are to be made manageable.

Supervisors:

• Prof. Dr. Tom Bieling
• Prof. Dr. Friedrich Weltzien

Website: https://niklasschmidt.design/ 
Mail: moin@niklasschmidt.design