Alex Buck founded Germany’s first design management consulting office, d..c brand+design consultants, in 1992, after graduating with a diploma from HfG Offenbach and gaining a doctorate from Leibniz University Hanover. In 2000, he converted the company into design.net AG corporation, and acted as its CEO until 2002. After the fusion with Peter Schmidt Studios/BBDO he took on the function of managing partner and CEO of the Peter Schmidt Group –the key brand and design agency of BBDO Germany – until 2009, then acting as Chairman and Senior Partner until 2012. He was publisher and editor of the design magazine form from 1994 to 2001 as well as authoring and publishing numerous books and articles on the topics of brand, design and innovation. He was a member of the publishing board of GRID - Zeitschrift für Gestaltung in 2012. He has lectured since 1998, at the University of Applied Sciences in Munich (Professor for Design Theory and Strategy until 2000) and then at HfG Offenbach on brand and design strategies. He has been an honorary professor at HfG Offenbach since 2013.